Snap (SNAP Quick QuoteSNAP - Free Report) reported $1.72 billion in revenue for the quarter ended December 2025, representing a year-over-year increase of 10.2%. EPS of $0.18 for the same period compares to $0.16 a year ago.

The reported revenue compares to the Zacks Consensus Estimate of $1.7 billion, representing a surprise of +1.01%. The company delivered an EPS surprise of +20%, with the consensus EPS estimate being $0.15.

While investors scrutinize revenue and earnings changes year-over-year and how they compare with Wall Street expectations to determine their next move, some key metrics always offer a more accurate picture of a company's financial health.

Since these metrics play a crucial role in driving the top- and bottom-line numbers, comparing them with the year-ago numbers and what analysts estimated about them helps investors better project a stock's price performance.

Here is how Snap performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts:

• Daily Active Users (DAU) - Total Global: 474 million versus 476.54 million estimated by 10 analysts on average.
• Average revenue per user (ARPU) - Total Global: $3.62 versus the nine-analyst average estimate of $3.56.
• Daily Active Users (DAU) - North America: 94 million versus 96.95 million estimated by seven analysts on average.
• Daily Active Users (DAU) - Europe: 98 million versus the seven-analyst average estimate of 99.44 million.
• Daily Active Users (DAU) - Rest of World: 282 million versus 279.25 million estimated by seven analysts on average.
• Average revenue per user (ARPU) - Europe: $3.47 compared to the $3.38 average estimate based on seven analysts.
• Average revenue per user (ARPU) - Rest of World: $1.24 compared to the $1.25 average estimate based on seven analysts.
• Average revenue per user (ARPU) - North America: $10.88 versus $10.47 estimated by six analysts on average.
• Employees (full-time; excludes part-time, contractors, and temporary personnel): 5.26 billion compared to the 5.15 billion average estimate based on three analysts.
• Geographic Revenue- Europe: $341.13 million versus the eight-analyst average estimate of $336.86 million. The reported number represents a year-over-year change of +18.9%.
• Geographic Revenue- Rest of World: $349.83 million versus $350.24 million estimated by eight analysts on average. Compared to the year-ago quarter, this number represents a +16.1% change.
• Geographic Revenue- North America: $1.03 billion versus $1.01 billion estimated by seven analysts on average. Compared to the year-ago quarter, this number represents a +5.8% change.

View all Key Company Metrics for Snap here>>>

Shares of Snap have returned -30.6% over the past month versus the Zacks S&P 500 composite's +0.9% change. The stock currently has a Zacks Rank #3 (Hold), indicating that it could perform in line with the broader market in the near term.